Ghar Cheung

Network Marketer online helping others to succeed

Ghar Cheung - Network Marketer online helping others to succeed

How To Find Out How Solo Ads works

A solo ad is different from a regular print ad because while the regular print ad has pictures that are there to attract attention and encourage readers to buy the paper, the solo ad is just you. You are the only thing there. You are not presenting any products or services, nor are you trying to sell yourself, but rather you are presenting yourself, your self and your business. In a solo ad, you are just doing your thing.

Solo ads allow you to stand out. Since you are the only thing there, you are able to attract more attention. You get more of a response if you do what stands out. In a solo ad you can actually stand out in any newspaper compared to if you were in a small group of people competing for space. In a small group of people competing for space, you have less of an opportunity to stand out, since you are competing with all of them.

In a solo ad, you have more of an opportunity to stand out. If you are in a small group of people competing for space, you have to work harder, because you are competing with them for a limited amount of space. But, if you are alone and presenting your business, you have more of an opportunity to stand out, because you are doing something different. You are doing what stands out.

It is one of the reasons why solo ads work.

In other words solo ads allow you to stand out, compared to if you were in a small group competing for space, where you have to work harder to be noticed.

Is there a catch? Of course there is, but it’s small. It’s only one word. It’s the small one. “One word.”

You might think that this small catch is very negligible and is not a real risk, but you are wrong. Think about this: If you tell people why you are alone, the word “one,” with the word “one word” means that they have to work hard to recall you, in contrast if you tell them why you are alone, the word “one,” with the word “one word” means that they don’t have to work so hard to recall you.

So, if you are in a small group, the word “one” is the catch. If you’re in a small group, the word “one” becomes the stumbling block.

Here’s what I mean: Let’s say you have a small ad for a service. The word “small” could very well be the stumbling block. People might get confused because they have been told “small ad for a small business.”

They may get confused and think you are a tiny little business, when actually you are a huge enterprise.

The word “one” could very well be the stumbling block. They will have to work very hard to recall you, which means, they will have to read more pages to get to you, than they would if you had not used the word “one.” And this will increase their frustration, because they may get to your ad and find that you are not the tiny little business they think you are.

The word “one” is a barrier. The word “one” is a distraction.

Let me explain what I mean by “disruption.” When you are in a small group, this means that you get to speak first. In public. In front of the group. When you speak first in public, it is more exciting because you can get your point across without them having to read between the lines. When you have the floor, you can actually get your point across. When you are in a small group, your point can come across much more authentically than if you were in a large group. Your message will come across much more vividly because you are being heard. And that is disruptive. Your message will disrupt the group if you are in a small group. (This is the reason why people quit — they get the floor, they get the spotlight, and they are being heard, but when it gets too hot, they quit. It’s too exciting. They want to go home.)

1. If you want to be heard, get a seat at the table.

2. If you want to disrupt a group, find the smallest size group possible.

The best way to begin to disrupt is by getting into the smallest group possible. This will mean having to give up your seat at the table. The next best way to begin to disrupt is to talk about one specific thing that your client can do to fix the problem you are helping them with. If your message is good, they will say, “I want to know who you are talking about.” If the message is false, they will say, “I don’t want to know who you are talking about.” Which statement do you think is the better answer?

* If your message is good, people will say, “I want to know who you are talking about.”

* If your message is false, they won’t say “I don’t want to know who you are talking about.”

And this is the trap. People in a group will be thinking, “Oh, I don’t want to know who this person is talking about.” (A terrible excuse.) But the truth is, they will just as soon talk about one thing. Which means that you can use “I want to know who you are talking about” as a way to disrupt.

In conclusion, “I want to know who you are talking about” is not a statement. It is a tactic. And this is a great tactic to use, but only use it if you know what group you are talking about and have something unique to offer.


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